Madison Reed has launched a hair-color try-on tool –visit the prestige hair color brand’s website to virtually try on more than 40 Madison Reed hair colors. The new tool is the result of a collaboration with Perfect Corp. and the team that developed the wildly popular YouCam makeup app.

The tool can be accessed on the website on all devices, including mobile phones, tablets, and desktop computers — and it’s easy to use. Upload a selfie, or use your device’s live camera, and a split screen will appear to highlight the difference between your current hair color and the virtual shade. A built-in slider lets you toggle between the two colors.

To develop the tool, Madison Reed partnered with Perfect Corp., and YouCam makeup’s team. Perfect Corp. is renowned for its award-winning AR and artificial intelligence (AI). The technology is “vastly superior” to other augmented reality (AR) tools, “which tend to create an odd shimmer of color around the face resembling a halo,” Madison Reed states.  

Teams from Madison Reed and YouCam Makeup worked closely to integrate a palette of hair colors into a live, virtual, try-on tool that is powered by proprietary AR, AI and color-matching technologies. This joint effort marks the first time YouCam Makeup has taken its in-app, hair color tech and embedded it into a direct-to-consumer website.

Amy Errett, CEO and founder of Madison Reed, says, “Our goal is to eliminate any fear factor and enable people to choose a new hair color with the confidence of having already witnessed the end result. Women have been begging for this try-on technology, but current solutions just don’t hit the mark. Now, an accurate, realistic solution finally exists.”

Alice Chang, CEO of Perfect Corp., says, “Our continued deep-learning technology has helped capture the unique movement and dimension of individual hair strands in order to display the most true-to-life, virtual hair color try-on imaginable. Madison Reed is the first to integrate this unique, live hair color feature into its website shopping experience, and we are proud to have made that possible.”

Madison Reed is known for its tech innovations. The brand launched the first-ever chatbot to analyze a selfie and suggest the perfect hair color match. Plus, its award-winning smartphone app has voice-recognition and voice-controls, enabling women to follow step-by-step application instructions without having to touch – or smudge or stain – their cell phones.